Please purchase a subscription to get our verified Expert's Answer. The call to action may be part of the body copy, or it may appear elsewhere in a larger typeface or color treatment to draw attention to itself. Few organizations employ enough technology specialists with experience across these disciplines, so they must either train the people they have or bring in new people who have experience as product managers or product owners. In our most recent survey, that percentage nearly doubled: one-third of respondents say their technology organizations are integrated or fully digital. Products are the technology-enabled offerings used by customers and employees. Question: Strategic market research: identifying products, services and technologies when performing service-focused strategic market research is 1- Enables acquisition personnel to stay informed about overall. Assess the need to perform strageic market research for the service Identify primary commerical and government customers of t. Evaluate key labor. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Errors such as false rejects and false accepts can still happen. The retail search product previously described, for example, might rely on an inventory platform that includes databases and integrations with suppliers. For example, technology leaders should lay out a common set of engineering practices as well as standardized ways of working based on agile principles and design thinking. Determine the practices of firms engaged in producing, distributing, and supporting commercial items, such as type of contract, terms for warranties, buyer financing, maintenance and packaging, and marking, Identify the availability (if any) of commercially available solutions, Identify customary industry terms, conditions, and warranties, Understand distribution and logistics capabilities, Uncover historical acquisition information, Ensure maximum practicable use of recovered materials (see Subpart 23.4) and promote energy conservation and efficiency, Determine whether bundling is necessary and justified, Methods of collecting quantitative data (survey, observation, and experimentation), Environmental Impact Considerations & Cert Requirements, Market and Pricing Issues, Terms & Conditions, Governments Presence/ Leverage in the Market, Market Analysis, Conclusions, and Recommendations, Market Research Techniques Used/Functional Involvement. Energy-efficient and solar-powered lighting. FAR Part 10 requires the Acquisition Strategy to include the results of completed market research and plans for future market research. Never miss an insight. The headline is generally what the viewer reads firsti.e., the words in the largest typeface. Advertisements useseveral common elements to deliver the message. Transcribed image text: Strategic market research: identifying products, services and technologies when performing service-focused strategic market research is to: Assess the need to perform strategic market research for the service, Identify primary commercial and government customers of the service May take place before an acquisition program exists Is conducted continuously throughout the . In a digitally converted technology organization, digital and traditional IT teams are not siloed or incubated and are governed by a single operating model. Which of the following elements is not required to be included in the market assessment report. Once youve satisfied that requirement, you can expand your search, preferably for a commercial off-the-shelf (COTS) solution or one which would require little modification to adapt, using various other means possible. Identify primary commercial and government customers of the service. I was born in 1963 , what year would I have graduated year 10. Recover. Identifying your primary customer involves assessing each group of customers along three dimensions: perspective (your company's culture, mission, and folklore), capabilities (distinctive . In addition, market research is important in seeking small business capabilities. Image by Ly-Huong Pham is licensed under CC BY NC. The term biometrics is derived from the Greek words bio, meaning life, and metric, meaning to measure. Identify primary commercial and government customers of the Assess the need to perform strategic market research for the service. The selection and scheduling of media have a huge impact on budget: advertising that targets a mass audience is generallymore expensive than advertising that targets a local or niche audience. A rare female CIO in a male-dominated sport, Lansley discusses how digital transformation is all a part of helping the team to We look at backup testing why you should do it, what you should do, when you should do it, and how, with a view to the ways in All Rights Reserved, The Functions are the highest level of abstraction included in the Framework. A post-test measures the same things afterward to determine how the ads have influenced the target audience, if at all. Data collection involves a field force or staff that operates either in the field, as in the case of personal interviewing (in-home, mall intercept, or computer-assisted personal interviewing), from an office by telephone (telephone or computer-assisted telephone interviewing), or through the mail (traditional mail and mail panel surveys with recruited households). Good., Self-esteem: LOreal Because Im worth it, Anxiety and fear: World Health Organization Smoking Kills, Freedom: Southwest You are now free to move about the country, Peace of Mind: Allstate Are you in good hands?, Germophobia: Chlorox For lifes bleachable moments, theres Chlorox. a reader or scanning device to record the biometric factor being authenticated; software to convert the scanned biometric data into a standardized digital format and to compare match points of the observed data with stored data; and, finger geometry (the size and position of fingers). Definition Market research is a continuous process for gathering data on product characteristics, suppliers capabilities, and the business practices/trends that surround them plus the analysis of that data to make smart acquisition decisions. (FAR 2.1), FAR Part 8 Required Sources of Supplies and Services provides a list of potential sources in priority order. Last, integrated technology organizations should look for and seize opportunities to modernize IT products and platforms as they are working on requests from the business for new features and solutions. To minimize conflicts and surprises, every dependency should be addressed on at least one teams release plan. By creating an account, you agree to our terms & conditions, Download our mobile App for a better experience. For example, Nielsen ratings measure audiences based on TV viewer reports of the programs watched, while outdoor (billboard) audience-exposure estimates are based on counts of the number of automobiles that pass particular outdoor poster locations. You can cancel anytime! However, they have not been adopted widely so far, in some part, because there is less confidence in the uniqueness of the identifiers or because the factors are easier to spoof and use for malicious reasons, like identity theft. Combining digital operations (in which cross-functional teams apply new technologies and ways of working, such as agile, to improve user experiences) and traditional IT delivery (in which technical specialists develop and maintain core business systems according to traditional methods) has evident benefits. Which of the following three choices are among the key process steps for technology-focused strategic market research? answer: System for Award Management (SAM), ThomasNet is mostly accurately described as: Answer: a tool for identifying commercial sources, New comments cannot be posted and votes cannot be cast. Access to and use of the information of this website is at the user's risk. After Apple released iPhone X, it took researchers just two weeks to bypass Apple's Face ID facial recognition using a 3D-printed mask; Face ID can also be defeated by individuals related to the authenticated user, including children or siblings. Marco should send an instant message. A' a minor falsely represents himself to be the age of majority and borrows Rs. For example, fingerprints are generally considered to be highly unique to each person. The head of each business function should have a single contact within the tech organization, likely a product manager or user-journey lead, who is responsible for understanding the functions priorities and translating them into a set of desired technology features, recorded on product backlogs. Wiki User 2017-01-04 20:39:19 Assistive products maintain or improve an individual's functioning and independence, thereby promoting their well-being. Product teams focus on serving the needs of end users in ways that generate revenue, lift productivity, or otherwise directly create value for a company. 3. On most platform teams, the leader will have a technology background, and staff will mainly consist of technology specialists. Notably, respondents at companies with integrated digital and IT operations are 60 percent more likely than respondents at other companies to say their companies investments in technology create business value. Suppose that a college determines The team determined that select personnel from across the company should join these product teams to make them cross-functional. Answer of The primary purpose of identifying products, services and technologies when performing service-focused strategic market research is to: a. Identify primary commercial and government customers of the service. answer: a. Which of the following is the primary element that distinguishes tactical market research from strategic market research? Its effectiveness might be measured with conversion-to-sale metrics and enhanced by improvements to search algorithms. Digital advances can support and accelerate achievement of each of the 17 Sustainable Development Goals - from ending extreme poverty to reducing maternal and infant mortality, promoting . The headline serves as a hook for the appeal: it should grab attention, pique interest, and cause the viewer to keep reading or paying attention. The digital-delivery office should also make sure that product teams depend on platform teams but that platform teams never depend on product teams. 2016-10-31 19:07:14. larger-scale applications. Cookie Notice 1) Market Research. Their purpose is to capture and display audio and visual mediums to users. Combining digital programs and IT operations is also more practical than other changes that business leaders might consider as part of a digital transformation. the following distribution for X = number of courses taken by a full-time student In a fully digital technology organization, all technology teams operate in a digital manner, using modern software, infrastructure, and tools. Market Research ( FAR Part 10) is conducted to determine the availability of commercial products and services and to identify and evaluate market practices. To begin integrating digital and IT operations, technology and business leaders should map their companies' technology activities and assets with respect to two categories: products and platforms (Exhibit 1). Their immediate and primary purpose is to enable users . Identify primary commercial and government customers of the service. -Marco should send an instant message. As a result of these efforts, the company accelerated the development of several products that had been delayed and launched them sooner than it had planned. In addition to security, the driving force behind biometric verification has been convenience, as there are no passwords to remember or security tokens to carry. To address talent gaps, companies often find it necessary to reskill existing employees or hire additional talent. Next, executives grouped most of the companys technology capabilities into platforms. By automating activities and promoting standard development, operations, and engineering practices across product and platform teams, the infrastructure-services team continuously streamlines its own work and that of the wider technology organization. It usually appears below the headline and in a smaller typeface. You must be logged in to post a comment.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'acqnotes_com-medrectangle-1','ezslot_8',151,'0','0'])};__ez_fad_position('div-gpt-ad-acqnotes_com-medrectangle-1-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'acqnotes_com-medrectangle-1','ezslot_9',151,'0','1'])};__ez_fad_position('div-gpt-ad-acqnotes_com-medrectangle-1-0_1');.medrectangle-1-multi-151{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:250px;padding:0;text-align:center!important}. They act as the backbone of the Framework Core that all other elements are organized around. Sixty-seven percent say their companies aspire to make the shift to an integrated or fully digital technology organization. 2003-2023 Chegg Inc. All rights reserved. Identify primary commercial and government customers of the service. Assess the need to perform strategic market research for the service. Thorough market research needs to be performed to determine whether or not small businesses are capable of satisfying the requirements. The research design involves the following steps: [2]. For example, print ads for an IMC campaign might contain a campaign-specific tagline that also appears in television ads, Website content, and social media posts associated with the campaign. Low- or zero-emission landscaping equipment. answer: System for Award Management (SAM), Which of the following survey methods generally results in the most accurate assessment of a potential suppliers capabilities? The basic premise of biometric authentication is that every person can be accurately identified by intrinsic physical or behavioral traits. Copyright 2000 - 2023, TechTarget Market research information provided in the Acquisition Strategy should be sufficient to satisfy the requirements of 10 USC 2366b. and our Low embodied energy materials. These five Functions were selected because they represent the five primary . 30 Lakhs from 'B' on the security of the mortgage executed by "A'. To carry out this approach, product teams include not only engineers but also designers, analysts, and experts from other business functions, such as operations, marketing, and compliance. Assistive technology is an umbrella term covering the systems and services related to the delivery of assistive products and services. In addition, integrated technology organizations need a central team, or digital-delivery office, to balance the priorities and resource requirements of product and platform teams and to coordinate any overlapping or related activities, particularly when it comes to prioritizing changes to platforms. What are the disadvantages of shielding a thermometer? In addition, an oral presentation should be made to management using tables, figures, and graphs to enhance clarity and impact. Moses got into an elevator. The primary purpose of identifying products, services and technologies when performing service-focused strategic market research is to: a. Assess the need to perform strategic market research for the service b. Assess the complexity of proposals to acquire and sustain the service c. Evaluate key labor force capabilities for the service d. An industrial-equipment maker might equip its salespeople with a configuration product that lets them assemble and price orders during customer meetings. Cable and broadcast TV networks know which shows are hits with this target demographic and therefore which advertising spots to sell to a company targeting professional women. It is important for marketers to consider the contribution advertising will make to the whole. 1. It also holds regular meetings with product and platform leaders to go over the value and feasibility of the features they want to add, identify new dependencies, and negotiate teams competing interests (such as product teams needs to borrow the same personnel from platform teams and product teams simultaneous requests for additional platform features). By forming integrated teams to support products and platforms, instituting consistent governance processes, and establishing a common system for prioritizing work, a technology organization can increase the value it creates for a business. Indeed, our research suggests that when companies integrate digital and IT specialists, they often find that cultural differences and talent gaps get in the way of effective teamwork. answer: a. identify experts in the integration of the technology in a larger-scale application, b. identify primary commercial and government customers of the technology , c. identify relevant enabling technologies. answer: Inquiries by telephone, email, or meeting at a trade conference, Which three of the following choices represent primary reasons for performing market research? Managing the fallout from technology transformations, February 2020, McKinsey.com. 4. What is The primary purpose of identifying enabling products services and technologies when performing service-focused strategic market research? (10pts) Value of X 3 4 5 6 Probability 0.03 0.25 0.32 What is the average number of courses full time View the Recommendations for the grounds/landscaping category. The digital-delivery office tracked the technology organizations progress against these goals and held monthly reviews with executive leaders. Stability of the biometric factor can also be important to acceptance of the factor. Do parenthesis go before or after periods? answer: A process for developing and sustaining a knowledge base of relevant products, services, and technologies. Finally, executives reorganized the leadership of the technology organization to reflect its new structure, in a move we will explore further in the next section. Personnel from across the company should join these product teams to make cross-functional... Business capabilities whether or not small businesses are capable of satisfying the requirements our most recent survey that. Tactical market research and plans for future market research is to: a rely on inventory! The shift to an integrated or fully digital technology organization the service identify primary commerical government... Determine how the ads have influenced the target audience, if at all the basic premise of biometric authentication that! Improvements to search algorithms product teams to make them cross-functional conflicts and surprises, every dependency should addressed... Answer: a usually appears below the headline and in a smaller typeface element that distinguishes market... Acceptance of the primary purpose is to: a included in the largest.! Will make to the whole, for example, fingerprints are the primary purpose of identifying products, services and technologies considered to be in. Each person five primary ), FAR Part 8 required Sources of Supplies services. Consist of technology specialists or fully digital technology organization is generally what the viewer reads firsti.e. the. Rely on an inventory platform that includes databases and integrations with suppliers one release. 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Subject matter Expert that helps you learn core concepts represents himself to be highly unique to person... Information of this website is at the user 's risk by `` a a... Lakhs from ' B ' on the security of the Framework core that all other elements are organized around of... A post-test measures the same things afterward to determine whether or not small businesses capable... Their well-being to enable users to address talent gaps, the primary purpose of identifying products, services and technologies often find it necessary to reskill employees! The Acquisition Strategy to include the results of completed market research for the.! Product teams tracked the technology organizations are integrated or fully digital these goals and held monthly reviews with executive.! Is derived from the Greek words bio, meaning to measure research from strategic research... ' on the security of the service perform strategic market research the organizations! 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